EL CAMINO REAL - Our Values

Imagination! This is what we rely on to enrich human being’s lives. Human being is the only creatures that born with unlimited imagination. This is the most precious talent God gives us. Thus, isn’t it fantastic to make the best use of imagination?

When we absorb into one thing, we do “immerse” into it.
Then, because of imagination, lives become more abundant.
Then, because of imagination, people become more contented.
Thus, we will become cheerful and glorious
Since it is our original intention and we do contribute.
If we can put our values into practice, we will go for it.
We make the best use of human beings’ imagination.
We thrive on innovation and originality.
It is simply because these are our values and goals since ECR was founded.